SHHY Magnificence founder Shylynn Oubre wears many hats. She is a mother, NBA spouse, and entrepreneur bringing change and innovation to the wonder trade. Born within the MidwestShylynn has lived on each the West and East Coasts and has traveled all through the nation. As we speak, nonetheless, she calls Charlotte dwelling.
Although she simply launches her firm in June 2022, the thought to create a magnificence model has at all times been behind Shylynn’s thoughts. As a toddler, her household moved loads. At one level, she was even a foster youngster. Being an Afro-Latina rising up with individuals who did not appear to be her made it troublesome for Shylynn to embrace the great thing about her pure textured hair and coloured pores and skin.
“I did not have entry to different ladies of coloration had merchandise. I used to be looking for a straightforward and easy solution to deliver out my interior magnificence and, after some time, pink lotion and cocoa butter alone weren’t reducing it. SHHY Magnificence is a model I initially created to open the door for a group of individuals to be uniquely themselves and embrace what makes them really feel lovely.”
In a society the place superficiality has grow to be the norm and has created the baseline of what ‘magnificence’ appears like, Shylynn thought it was vital to create a model of high-quality pure merchandise with out setting an ordinary or expectation of what magnificence ought to be.
“SHHY Magnificence is for individuals like myself who’ve needed to determine it out on their very own. On social media, I noticed so many photos of ‘flawless’ ladies with wonderful pores and skin and hair. I wished to determine the best way to recreate these wonderful appears and create an area the place magnificence has no definition aside from what YOU make it. I absolutely imagine in embracing what makes YOU really feel lovely.”
“My formulation are the necessities you want whereas on the go and not using a full ten-step routine, or should you want simplicity to develop your skincare routine. I particularly formulated SHHY Magnificence for individuals who journey loads like me, and have a restricted period of time for his or her hair and pores and skin routine.”
When touring in the summertime or in sizzling climates, Shylynn says you will need to maintain our hair hydrated and guarded with alcohol-free merchandise which have pure elements to advertise wholesome hair. Substances reminiscent of banana extract, sea buckthorn, rice amino acids, and flaxseed are underrated elements which have a huge effect.
“Protecting kinds that stop warmth harm are at all times wonderful; simply be sure to make use of our FLEX styling gel to take care of these kinds in opposition to frizz that causes breakage from the solar and might harm your hair follicles. And should you prefer to maintain your curls free, that works, too! You should utilize our BOUNCE curl-defining cream to outline and provides your curls a pillow-soft physique and hydration that lasts all day. As a Shy tip, I like FLEX for tight, coily textures and BOUNCE for looser curls.”
Shylynn factors out that although braids are nice for his or her comfort and maintain up effectively throughout journey, it is best to at all times be sure they don’t seem to be too tight. Different warm-weather and travel-friendly kinds which are straightforward to take care of embody buns, curly extensions (with minimal leave-out), or a easy wash-and-go, which is good for each ladies and men.
In relation to warm-weather skincare, Shylynn says that though all of us have totally different wants, there are common routines that profit all of our pores and skin. When choosing merchandise to make use of on our our bodies, you will need to select these with helpful, pure elements.
“Once I take into consideration pores and skin and hair care merchandise for the summer season or for warm-weather journey, my ideas instantly go to, what do I search for within the meals that I eat to maintain me wholesome, hydrated, and glowing from the within out? For facial care, one phrase: antioxidants. Begin with a recent clear face utilizing our SUDDS Jelly Cleanser. It is heavy in antioxidants reminiscent of inexperienced tea, spirulina, and sunflower oil. This can be a delicate cleanser that’s created to deal with blemishes, scale back irritation and irritation, and assist steadiness your pores and skin. Subsequent, let’s discuss Vitamin C and fruit enzymes in our THIRST Brightening Serum. Each elements assist to scale back hyperpigmentation and zits scarring to brighten up your pores and skin the pure means.”
For physique hydration, butters, reminiscent of cupuacu and mango butters, deeply moisturize pores and skin and assist preserve its elasticity whereas revealing its pure radiance, lowering the looks of darkish spots, and cleaning the pores and skin’s floor of impurities that block pores.
“As a lady of coloration, my pores and skin tends to scar simply, leaving darkish spots. These butters assist scale back the looks of blemishes, lock in moisture, and exfoliate the pores and skin naturally. Our moisturizing physique BUTT is your BFF! Our holy grail product that is going to provide you that final SHHINE is our shimmering physique oil, GLOW. From the sparkles to the moringa and jojoba oil, the mix is unparalleled and ideal for sunny climate. However Shhh, do not take our phrase, allow us to present you.”
Throughout air journey, when pores and skin dehydration and dryness is inevitable resulting from low humidity within the cabin, it is a should to maintain your pores and skin correctly moisturized and guarded with a serum on journey day. That is one thing Shylynn finds helpful for her frequent jet-setting along with her husband, who spends eight months out of the 12 months touring two to a few instances every week by air.
“Our SUDDS Jelly Cleanser and THIRST Brightening Serum collectively just do that. Prime it off with our SHH lip oil and also you’re good to go. Keep in mind that it is at all times deeper than what’s on the floor. To ensure correct hydration means to additionally be sure your water consumption is as much as par on your physique sort.”
Having simply launched this summer season, Shylynn is having fun with getting her ft moist within the magnificence trade and says that to this point, her firm has had an unimaginable launch on its e-commerce web site.
“We’re seeking to develop to bigger e-commerce platforms and retail places someday subsequent 12 months. As well as, we simply launched an envoy program and want to accomplice with influencers all through the nation to assist unfold the SHHY Magnificence love, too. Our elements and message are easy: Personal that Shhh!”
You may join with SHHY Magnificence on Instagram at @shhybeauty.co and store their pure magnificence merchandise at www.shhybeauty.co.
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